You probably think I’m going to talk about how many hours of sleep you need to get every night. Not the case, because I know if you’re a female entrepreneur, you probably stayed up far more hours than you’d like to admit to. I know I have, but for the love of my business, I’m okay with that. I think there are nights, you’ll have to stay up late and modeling sleeping beauty is not an option. But, sleeping patterns are important when it comes to your business.
Why?
You have to know what keeps your clients up at night. When I entered the world of marketing, I was asked to answer the following question.
Do you know what keeps your clients up all night?
- Put yourself in your clients/customers shoes…
- What are they agonizing over?
- What are they pulling their hair out about?
- What is bringing tears to their eyes?
- What is robbing them of their joy?
They have problems that are keeping them from a good night’s sleep and you’re the person that can actually help them solve their problem. Sounds simple right? Well, I think by seeing yourself as a problem solver versus a Hair Stylist, Life Coach, Fashion Designer, Makeup Artist, Image Consultant, Esthetician, Beauty Expert etc. you will start to make core connections with prospects and your closing ratios will increase.
Your ultimate goal is to help your client become a sleeping beauty! I won’t get into the benefits of sleep but you can help her (or him for that matter) because you have the solution to the thing that’s wrecking their sleep!
Here’s a list of some of the top sleep wreckers in the world:
I need more money
I need a new job.
I need to get more organized.
I need to find more time.
I need to reduce stress, stop worrying
I need to lose weight. I need to improve my health
I need to find a relationship.
I need a new wardrobe.
I need style.
I need to learn how to cook
I need to clear my skin.
I need to cut my hair.
I need to take better care of my hair.
I need a new hair do.
I need to look more youthful.
I need to look good.
I need to dress better.
I need to look good in my photos.
I need to find makeup that works on my skin
What I’d like you to do, pick 3-5 sleep wreckers and begin to design your “pretty pitch” and your marketing messages around them. When you identify, what they need, what’s keeping them up at night; you can openly communicate online-offline more effectively. When you convey the result and the benefits of working with you, you will have more clients/customers coming to YOU. Chances are they want to be a sleeping beauty inside/out!
Peaceful Sleep…Peaceful Life!!!!!!!
More business means you will become a Sleeping Beauty Too!
Do you feel stuck right now, building your Beauty/Fashion business? Would you like more support, referrals & resources? If you want to work in the Glamorous beauty industry, own a profitable business or begin a career in the exciting field of fashion it starts with a plan, a plan to learn how to effectively market your products and services and increase your sales so your brand stands out in style! Today is the day to makeover your business and re-design your life. I invite you to experience a Business Curriculum like none other via my Hot & Sexy Mentorship for the Female Entrepreneur who wants to look sexy, feel beautiful and increase their bank account. I want to mentor you & show you how to make jaw-dropping leaps in your life & business NOW! Stop the drama, running around in circles (not cute!) & work with me so you can obtain the success you deserve. Step into your true feminine power & live “The Glamorous Life”. The Business coach for Fashionistas has arrived www.BillionairessCoaching.com!
©2011 Ungenita Beauty International, LLC.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: After spending 10+ years in Hollywood as an Actress/Dancer/Body Double Ungenita Katrina Prevost learned how to Perfect Her Potential™. Today she is the World’s First Beauty Empowerment Author & Speaker & named “The Tony Robbins of Beauty”. She helps female entrepreneurs bring structure back into their businesses and balance back into their lives by going from “Frazzled To Fabulous”, a simple, easy to implement system that gets results, ultimately improving their lives and businesses.www.UngenitaKatrinaPrevost.com
As a Certified Life Coach & Business Coach with more than 10 years combined experience in the Beauty, Fashion, Wellness and Entertainment Industry. Now fused today with savvy sales & marketing strategies. Ungenita is known as a “guru” who has an enviable reputation for having her finger on the pulse of who’s doing what, where and when in the world of glitz & glamour. She is one of the leading African American women in business today. She specializes in the unique needs of Beauty, Fashion & Wellness professionals which she brilliantly titled “Beauty Makers”, get THE FRAZZLED TO FABULOUS FORMULA now at www.thefrazzledtofabulous.com
I received a call yesterday from Paul Mitchell The School in Sherman Oaks. It’s confirmed. I will be back on Tues March 6, 2012 to do my signature talk “Beauty Profits” for 100+ Hairstylists. The last time I spoke at the school we covered defining your niche as a Hairstylist, attracting “Supermodel Clients”, “Beauty” Marketing, how to be the “Designer Label Your Customers Want To Buy”, Social Media & The Fabulous Follow up! Looking forward to it…Informative & Fun!!!
Joy A. Johnson has her late mother to thank when it comes to the inspiration that developed both her Faces of Joy Makeup Artistry business (est. 2008) and Nails of Joy (est. 2010). As a result of starting her businesses she has participated in numerous events such as the prestigious Mercedes Benz New York Fashion Week for several seasons, and represented Lancôme, Nars and Cover Girl Cosmetics. Her passion to help guide others catapulted serving as an International Educator for American International Industries for such brands as Ardell Lashes and China Glaze Nail Lacquer.
As an Ardell Educator, she’s been known to say, “I literally travel the world teaching people about the wonderful world of lashes and I love it.” Her classes are technique/application focused leaving you with the confidence that you are learning from the best. She’s even been asked to go overseas to countries such as Turkey and Lebanon. In addition to representing Ardell as an Educator, she also teaches “Learning the Lash Business” at her Education Studio in Waldorf, MD. In addition Joy’s consulting business Lashes of Joy trains salon staff, assists with menu development, helps create a Lash Department, and teaches owners/managers how an Eyelash Dept. within your salon can increase your bottom line. She is currently working on a 10 city tour for 2012/2013. If your salon is interested in scheduling Joy for her training and development services please email requests to 
